This is an interesting case. During our course we go into detail about AdWords and how a company can leverage from the strength of another brand name. While no one wants to see ‘fakes’ of their own brand, this practice ensures that successful companies continue to reinforce their strong brand image. In order to do [...]

Whilst the number of applications available on Smartphones appears to be rapidly increasing, Apple it seems, is determined to not let things get out of control, especially in regards to racy applications. In a move to ensure their brand remains ’squeaky clean’, Apple have decided to place a ban on applications featuring scantily clad women wearing suggestive outfits [...]

As the Smartphone revolution continues to run riot, it seems the new Windows Phone 7 may make its mark on the enterprise world after all. And whilst the Blackberry is the market leader, the challenge now is to see who will step up to rival for first place. With the world all a flutter for the seemingly [...]

Facebook has been asked how they will prevent cyber vandals from attacking its social networking site and posting vugar and distastful posts, photos and video in the future after an online memorial page was hijacked by members of website 4chan, who then posted disgusting images on the page created for a murdered schoolboy. The social [...]

Here is an example of how important it is to understand the digital marketing world, and in particular, social networking sites and how they can so easily be used to transfer unauthorized information from one party to another. NSW school students are using popular online social areas such as Facebook to swap tips on hacking [...]

Despite Skype’s popularity gaining momentum with the internet world, VOIP technology is still experiencing fairly strong resistance from numerous mobile phone operators. Many operators are still of the opinion that Skype and other internet telephony providers are nothing more than freeloaders stealing their customers. Attitudes are slowly changing though. It’s a difficult area of internet [...]

A group of the top telecommunication providers across the globe, including Vodafone and Orange, have decided to unite and take on Apple and their tightening grip on the mobile apps market. Whilst some are sceptical, namely Google, the group called the Wholesale Applications Community aims to create applications that can be used regardless of device or [...]

Despite implications that Google’s new social network, Buzz may be a success, Google has experienced severe backlash from Gmail account holders since its introduction late last week, the main issue relating to privacy concerns. As a result, Google has had to make adjustments relating to the circle of friends service offered so that it will only suggest rather automatically adding people from [...]

As businesses are ‘jumping ship’ to join the smart phone revolution, “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. Mr Paul Dodson is the General Manager of the Digital Marketing Institute that run regular digital marketing courses in Sydney. At the Digital marketing [...]

Google, the world’s top search engine, might close down its Chinese-language google.cn website after a series of China-based cyber attacks. While Google ponders over whether it will cater for China’s censorship requests, the Digital Marketing Institute will assist in marketing your business successfully by finding the right channels. “This is the basis of our teachings [...]

As search engines such as Google continues to expand its channels by turning to the fashion industry, the Digital Marketing Institute run a range of courses from 1 day seminars on social media to a 3 day boot camp and on to an 8 week evening diploma training courses that identify these digital marketing channels. Inquire now. [...]

Farmville has had a sizeable impact to the consumer market recently after sending millions of Valentines virtual gifts. “Understanding new marketing channels is the basis of our teachings at our online marketing course in Sydney” says Paul Dodson – General Manager, Digital (or online marketing training) is key to closing the gap between classical marketing & digital marketing. An [...]

Although some are unhappy with YouTube’s attempt to set parental controls on its platforms, YouTube continues to be the leader in the video world. The Digital Marketing Institute Australia offer comprehensive digital marketing training courses which include digital marketing training course elements of YouTube as well as other marketing channels. The next course in Sydney commences on [...]

The great e-book war has already begun as Amazon upgrades its electronic book reader. Would you like to discover how to utilise technology such as the Kindle or iPad to optimise your business? “Its about integrating technology with your customers” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a [...]

A round of applause has gone up around Australia & around the world for freedom of the internet. This case has been watched closely by internet providers around the world. The Internet marketing training courses in Sydney cover off many aspects of SEO and blogging is a key component to effective SEO and dissemination of [...]

While the iPad has created excitement in the publishing world, the Digital Marketing Institute Australia provide a comprehensive internet marketing course. The next digital training course in Sydney commences on Feb 15th and covers all aspects of internet marketing. Inquire now about our comprehensive internet marketing training course in Sydney, Melbourne, Brisbane & Perth.
Source by SMH: WHAT we know [...]

While companies such as Google compete in the mobile advertising market, the Digital Marketing Institute Australia offer comprehensive internet marketing training courses which include internet marketing training course elements of Apple as well as other smart phones.
At the Digital Marketing Institute, we run a range of courses from 1 day seminars on social media to to a 3 day [...]

The digital marketing twitter training courses in Sydney and throughout Australia are becoming more focused on the impact on social media. Digital marketing training courses, otherwise known as internet marketing training courses are an essential tool to help marketing people understand the most effective digital channels to use when designing their tactical plan.
At the Digital [...]

Just when Facebook thought they had it all locked up…along comes another social media ‘kid on the block, says Mr Paul Dodson, General Manager Digital Marketing Institute Australia. This is why the institue refuse to apply for university accreditation for our digital marketing courses in Sydney, Melbourne, Brisbane and other cities around the world – How can [...]

What a year it has been. The Digital Marketing Institute Australia arrived on the scene with its first Digital Marketing Training Diploma course starting kicking off mid 2009. “I could not have predicted the success of, or demand for digital marketing training courses across Australia. Our ‘Boot Camp‘ sessions are so popular they will be held [...]

Storage of information is critical to the success of a growing business. At the Digital Marketing Institute, we offer a comprehensive internet marketing training courses.
The next internet marketing training courses in Sydney start on Feb 15th and cover all aspects of internet marketing training. The DMI cover off all aspects of marketing during these extensive [...]

What a year it has been. The Digital Marketing Institute arrived on the scene with its first Digital Marketing Training Diploma course, kicking off mid 2009. “I could not have predicted the success of, or demand for digital marketing training courses across Australia.We are running our first ‘Boot Camp‘ in Sydney for 2010 on Feb [...]

Now there is a great story – the very reason why companies should tell the truth on the web, ther eare several hundred million consumers willing to shed light on your lies if you do not.
This is a key function of the internet marketing courses in Sydney in 2010 says Mr Paul Dodson, General Manager [...]