22% of time spent online is “Messaging, Blogging, Commenting and Liking”.(Source Nielson). It’s no wonder marketers are allocating more time to educate themselves on the best practice of social media marketing. The power of brand building and the ability to track and really understand their audience is unprecedented. The Digital Marketing Institute holds Social Media [...]

It seems to always comes back to trust. The kings of data….threatening their 400 Million users’ privacy. But what are users really thinking when they provide a daily account of where they’ve been, what they’ve bought and what spread they put on their toast that morning, did they think their information sharing would be forever [...]

Facebook is in the top 5 most visited sites in the US…..Facebook new technology “open graph” aims at making the web primariliy a “Social” platform. In a nut shell it’s about sharing information between websites on a person. This then becomes a valuable resource for marketing purposes. Digital Marketing Training talks about how to use all [...]

We’ve all opened email sent by a friend or perhaps checked out a restaurant or product that has been recommended by a friend via Facebook. It’s a trust thing, we’re pretty sure the source (our friend) isn’t going to disappoint us. Now Facebook is progressing from just connecting people to connecting people, places and things [...]

Keeping information we send to customers and prospects personal and relevant is essential for big and small businesses today. Digital Marketing Training explains in detail the importance of Digital Mediums, why they need to be included in the marketing budget and how to use them effectively.
SOURCE IBTIMES.COM : In a landmark move hailed as a [...]

At a conference in Sydney today, Nielsen revealed the trend of businesses reallocating media budgets to fund Social Media. This is one of the hot topics of the Digital Marketing Training in Sydney.  
SOURCE: MUMBRELLA  Print is the advertising medium hardest hit by the shifting of marketing budgets to social media, a new survey suggests.  According to [...]

More and more applications and platforms are trying to get in on the “search” bandwagon. During the Digital Marketing Course in Sydney we show how Google is no longer the only Search Engine available to us.
SOURCE NYTimes  Facebook appears to be preparing to launch a recommendation service that will be used on sites around the [...]

In a seemingly ‘water-cooler effect’, we are turning to internet social networking sites to discuss what is being shown on TV, with many having both the TV and internet on at the same time. It’s an exciting trend TV executives are keen to take on with gusto, linking TV shows with internet blogs and social [...]

So let me ask all of our readers. What is the difference between this and the ‘Big Brother’ TV episode…. Nothing ! Everyone wants their 15 minutes in the spotlight. Only now its online instead of on ‘free to air’ TV says Paul Dodson, General Manager Digital Marketing Institute
Source – NY Times: WHAT is the [...]

Hundreds and thousands of people tweet daily. Would you like to discover how to utilise social networks such as Twitter and Facebook to optimise your business? At the Digital Marketing Institute, we run a leading internet marketing course in Sydney, Melbourne & Brisbane. From 1 day seminars on social media to a 3 day boot camp [...]

Now it’s the mother’s turn……….  Harassment charges resulting from inserts on Facebook….. This makes us aware that we should always be careful of what we are putting out there on the www.  At Sydney courses on digital marketing training you discover how best to use Facebook, Twitter and other social media to enhance your business [...]

 
The perils of Facebook – only in America…  However, could this happen in Australia?  Is Facebook responsible for breaking up families? What are the benefits of Facebook and how can it improve your business, was a question asked at the recent training course in digital marketing.
Source: smh.com.au - A 16-year-old US boy is claiming in a [...]

Marketing the internet can be as difficult a job as marketing ON the internet says Paul Dodson, General Manager Digital Marketing Institute. Internet marketing, often referred to as digital marketing enables a ‘classically trained’ marketer to engage with your customers online.
Facebook (says Paul) can be a ‘red herring’ for marketers. I regularly have marketers coming [...]

Perhaps I am missing something here but…… SO WHAT ! Google is search, Facebook is social. The very reason that a person jumps onto Google is vastly different to the reason they jump on Facebook. Its a bit like saying that more people walked between Castle Hill and Sydney this year than learned how to [...]

Whilst the number of applications available on Smartphones appears to be rapidly increasing, Apple it seems, is determined to not let things get out of control, especially in regards to racy applications. In a move to ensure their brand remains ’squeaky clean’, Apple have decided to place a ban on applications featuring scantily clad women wearing suggestive outfits [...]

As the Smartphone revolution continues to run riot, it seems the new Windows Phone 7 may make its mark on the enterprise world after all. And whilst the Blackberry is the market leader, the challenge now is to see who will step up to rival for first place. With the world all a flutter for the seemingly [...]

Facebook has been asked how they will prevent cyber vandals from attacking its social networking site and posting vugar and distastful posts, photos and video in the future after an online memorial page was hijacked by members of website 4chan, who then posted disgusting images on the page created for a murdered schoolboy. The social [...]

Here is an example of how important it is to understand the digital marketing world, and in particular, social networking sites and how they can so easily be used to transfer unauthorized information from one party to another. NSW school students are using popular online social areas such as Facebook to swap tips on hacking [...]

It seems Google Buzz may not have got away with their privacy blunder scot free. The Electronic Privacy Information Center filed a complaint only days after Google launched the new social networking service last week. The issue surrounds Google automatically creating public ‘circles of friends’ for users based on who they are in most frequent [...]

Despite Skype’s popularity gaining momentum with the internet world, VOIP technology is still experiencing fairly strong resistance from numerous mobile phone operators. Many operators are still of the opinion that Skype and other internet telephony providers are nothing more than freeloaders stealing their customers. Attitudes are slowly changing though. It’s a difficult area of internet [...]

A group of the top telecommunication providers across the globe, including Vodafone and Orange, have decided to unite and take on Apple and their tightening grip on the mobile apps market. Whilst some are sceptical, namely Google, the group called the Wholesale Applications Community aims to create applications that can be used regardless of device or [...]

Despite implications that Google’s new social network, Buzz may be a success, Google has experienced severe backlash from Gmail account holders since its introduction late last week, the main issue relating to privacy concerns. As a result, Google has had to make adjustments relating to the circle of friends service offered so that it will only suggest rather automatically adding people from [...]

As Google aims to push the industry into providing faster and cheaper internet access, it is evident that the information revolution has changed the way business is conducted. Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director [...]

As businesses are ‘jumping ship’ to join the smart phone revolution, “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. Mr Paul Dodson is the General Manager of the Digital Marketing Institute that run regular digital marketing courses in Sydney. At the Digital marketing [...]

Google, the world’s top search engine, might close down its Chinese-language google.cn website after a series of China-based cyber attacks. While Google ponders over whether it will cater for China’s censorship requests, the Digital Marketing Institute will assist in marketing your business successfully by finding the right channels. “This is the basis of our teachings [...]

As search engines such as Google continues to expand its channels by turning to the fashion industry, the Digital Marketing Institute run a range of courses from 1 day seminars on social media to a 3 day boot camp and on to an 8 week evening diploma training courses that identify these digital marketing channels. Inquire now. [...]

Another bite for Apple as they continue to shine in the lime light when the A4 chip was revealed as their own. As Apple continue to expand their hardware platforms, the Digital Marketing Institute Australia offer a range of courses from 1 day seminars on social media to to a 3 day boot camp and on to an 8 week evening [...]

While companies such as Nokia continually improve their computing centres, the Digital Marketing Institute understand that digital marketing is the way of the future. We offer comprehensive internet marketing training courses that include digital marketing training course elements of smart phones. Offering a range of courses from 1 day seminars on social media to a 3 day boot camp and [...]

Farmville has had a sizeable impact to the consumer market recently after sending millions of Valentines virtual gifts. “Understanding new marketing channels is the basis of our teachings at our online marketing course in Sydney” says Paul Dodson – General Manager, Digital (or online marketing training) is key to closing the gap between classical marketing & digital marketing. An [...]

Although some are unhappy with YouTube’s attempt to set parental controls on its platforms, YouTube continues to be the leader in the video world. The Digital Marketing Institute Australia offer comprehensive digital marketing training courses which include digital marketing training course elements of YouTube as well as other marketing channels. The next course in Sydney commences on [...]

As sociologists grapple with working out which kind of news travels fastest (good or bad) in the online world, the Digital Marketing Institute run a range of courses that uncover these marketing channels. Discovering the right marketing channels will improve the success of businesses around the world. We offer courses that range from 1 day seminars [...]

While companies such as Ebay continue to develop their market research to compete in the internet market, the Digital Marketing Institute Australia offer comprehensive internet marketing training courses which include internet marketing training course elements of Ebay as well as other marketing channels. The next course in Sydney commences on March 15th and covers all aspects of internet [...]

As Facebook continually innovate their social networking platform, the Digital Marketing Institute assist in finding the right channels that will assist in marketing your business successfully. “This is the basis of our teachings at the internet marketing training course in Sydney” says Paul Dodson – General Manager, Digital (or online marketing training) is key to closing [...]

The information revolution has changed the way business is conducted.  Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a range of internet marketing courses [...]

The information revolution has changed the way business is conducted.  Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a range of online marketing courses [...]

In an effort to allow individuals and organisations to run computing tasks and internet services remotely, Microsoft Corporation offered the American Scientific Researches access to its cloud computing systems. Digital marketing training is a must” says Paul Dodson, General Manager of the Digital Marketing Institute of Australia, not because marketers don’t know how to market, and not [...]

As Google Chrome change the future of web browsing, the Digital Marketing Institute offer a top class internet marketing course. Finding the right channels will assist in marketing your business successfully. “This is the basis of our teachings at the internet marketign training course in sydney” says Paul Dodson – General Manager, Digital (or online marketing training) [...]

The great e-book war has already begun as Amazon upgrades its electronic book reader. Would you like to discover how to utilise technology such as the Kindle or iPad to optimise your business? “Its about integrating technology with your customers” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a [...]

It’s an Apple world as millions of individuals continue to use the iPhone as the numbers of applications grow. Finding the right channels will assist in marketing your business successfully, this is the basis of our teachings at the internet marketign training course in sydney, says Paul Dodson – General Manager, Digital (or online marketing [...]

As doctor/patient relationships expand into the digital world of texting. Finding the right channels will assist in marketing your business successfully. A digital marketing training course, otherwise known as an internet marketing course, are the key to closing the link between classically trained marketing people and the digital world. At the Digital Marketing Institute, we run a [...]