Sainsbury’s, the giant supermarket chain in the UK, is investing more in its digital communications in an attempt to boost sales and interest via its online store. In the past they have only commissioned smaller digital agencies on an ad-hoc basis, this appointment demonstrates their need to be more competitive in the digital arena. Digital Marketing [...]

Is it a phone, or it is a make-up device?  The much talked about “pink phone” developed by software giant Microsoft is expected to be released tomorrow.  A much kept secret in the online world, the new phone will be expected to be aimed at the teenage market. What is the future for handheld technology [...]

Instructions from the Kremlin. It seems internet savvy pedestrians are against videos that potentially progagate terroism, by alerting Google to videos on YouTube that are made by militants. Seminars on digital training can aid you with the correct tools for podcasting your business services.
Source – smh.com.au: Internet giant Google is removing a video of Russian Islamist [...]

Twitter is using it’s own voice…  In Twitter’s bid for expansion will it push out the developers it uses for it’s apps? Will Twitter itself build it’s own apps in the future instead of using these developers? By attending a digital marketing course in Sydney you will learn how to use social media to market your [...]

It appears all is not well in the Tax Office – their new and expensive online system is holding up the payments, not slowing them down.  Perhaps a bit of forward planning might have helped?  Those attending seminars in Sydney on digital training expressed interest in how online systems effect their profit margins.
Source – [...]

 This didn’t take long – iPad sales in China are not as strong as expected – have Apple released this product too soon after the iPhone??  A a recent training course on digital marketing, handheld technology was discussed.
Source – ninemsn.com.au: Apple’s iPad is selling on China’s grey market only days after it went on sale in [...]

 It’s not so friendly on the Apple board…  Apple are still waging a battle against Google for the top spot in online advertising. Sydney courses in digital marketing will help you understand how to place your business at the forefront of web based advertising.
Source – yahoo.com.au:  WASHINGTON (AFP) – Google is the undisputed king when [...]

 Private health companies are embracing online and web marketing platforms.  Medibank Private are furthering their web branding by securing the brain power of a major healthcare services provider.  Courses in digital marketing can assist businesses expand their industry scope. 
Source: The Australian - PRIVATE health insurer Medibank Private has agreed to acquire phone and web-based healthcare services provider McKesson [...]

Apple are exercising great control over what other developers can publish on their own programs. Apple are surely dominating the market here and locking out Adobe for Apple’s own ever expanding web presence. Training courses in digital marketing will assist you with your online marketing queries.
Source – NY Times - As it previewed the new version [...]

When everything old is new again – is Rupert losing his grip on today’s youth market? Social media is big business, and we discuss this in depth at our Sydney course on digital marketing.
Source – smh.com.au - Rupert Murdoch’s social networking website MySpace is planning a Spring relaunch to try to win back users from rival [...]

Now it’s the mother’s turn……….  Harassment charges resulting from inserts on Facebook….. This makes us aware that we should always be careful of what we are putting out there on the www.  At Sydney courses on digital marketing training you discover how best to use Facebook, Twitter and other social media to enhance your business [...]

 
The perils of Facebook – only in America…  However, could this happen in Australia?  Is Facebook responsible for breaking up families? What are the benefits of Facebook and how can it improve your business, was a question asked at the recent training course in digital marketing.
Source: smh.com.au - A 16-year-old US boy is claiming in a [...]

The iPad news won’t stop….  Software developers are scrambling to get hold of the Apple iPad, and the fever has reached Australia. Much ado about nothing?  Apple applications are discussed at digital marketing courses in Sydney.
Source: NY Times – After getting their hands on an Apple iPad on Saturday morning, Igor Pusenjak and his brother Marko rushed back [...]

Will it be good news for Telstra suppliers as HTC smartphones experience growth in the US…?   At the digital marketing courses we run we discuss the future of handheld technology as it relates to digital marketing.
Source: Wall Street Journal – TAIPEI—HTC Corp.’s growth in the U.S. market is outpacing other smartphone makers this year, Chief [...]

Google spooks the media and ignites debate over who owns internet user data.  It begs the question – is it only a matter of ownership or also of access?  During our digital marketing course, we discuss how the web has impacted marketing.
Source: smh.com.au – It isn’t a new technique, but when Google tracks users across [...]

The jury is still out when it comes to the new IPad. There is some confusion in the market as to whether it’s a phone or a laptop. At the last Digital Marketing Course in Sydney, there was much discussion on the new IPad.  It seems that people are trying to decide whether it’s a [...]

This is an interesting case. During our course we go into detail about AdWords and how a company can leverage from the strength of another brand name. While no one wants to see ‘fakes’ of their own brand, this practice ensures that successful companies continue to reinforce their strong brand image. In order to do [...]

During one of the digital marketing courses in Sydney, we recently conducted a case study on the South African digital economy. Many people think that the South African economy is in free fall because of the crime and employment policies, but is it ? In late 2008 a PR company sent a (small) 2 MB email [...]

The baby boomers have done it again. During this months digital marketing courses in Sydney, I fielded a question about how important it is to cater for the “older generation in their 40’s”…. the candidate was in his 20’s. There tends to be the misperception that the hight online spending demographic is the youth market. [...]

A ‘not so well’ know fact is that the largest search engine in China is “Baidu“. When the digital integration division of DMI (DMI Consult) build a website, our clients often struggle to grasp the fact that Google are not number one in China. Therefore any Chinese web development has to factor a whole new [...]