Electronic clutter – it’s  ironic that we use technology to things easier yet with so many ’systems’ we end up getting confused and cluttered. A few helpful tips however can put the convenience and efficiency back into the technology we use. We are fortunate to have helpful syncronization tools for example that enable one system [...]

It appears everyone is placing bets on Mobile technology. HP has used surplus cash to purchase Palm in a move to strengthen their presence in the mobile device market and other areas. Digital Marketing Courses teach how to cover all bases when it comes to digital mediums.
SOURCE: THE AUSTRALIAN The purchase gives HP control of [...]

Reaching your customers via traditional (non-digital) mediums only is no longer responsible marketing! A combination of digital mediums such as Electronic Direct Mail, Search Engine Optimization and Social Media need to be factored into the budget for a cost effective successful campaign.
According to new research by The Nielsen Company, 43% of mobile users are on [...]

Phone apps used for advertising products and services – still experimental but some businesses say they are seeing some good results. The Digital Marketing Course in Sydney explores how Technology can be used to target customers without the hard sell.
SOURCE NYtimes  When people open an app, they give it full attention, which helped drive MasterCard’s decision [...]

Is it a phone, or it is a make-up device?  The much talked about “pink phone” developed by software giant Microsoft is expected to be released tomorrow.  A much kept secret in the online world, the new phone will be expected to be aimed at the teenage market. What is the future for handheld technology [...]

The iPad news won’t stop….  Software developers are scrambling to get hold of the Apple iPad, and the fever has reached Australia. Much ado about nothing?  Apple applications are discussed at digital marketing courses in Sydney.
Source: NY Times – After getting their hands on an Apple iPad on Saturday morning, Igor Pusenjak and his brother Marko rushed back [...]

Will it be good news for Telstra suppliers as HTC smartphones experience growth in the US…?   At the digital marketing courses we run we discuss the future of handheld technology as it relates to digital marketing.
Source: Wall Street Journal – TAIPEI—HTC Corp.’s growth in the U.S. market is outpacing other smartphone makers this year, Chief [...]

The jury is still out when it comes to the new IPad. There is some confusion in the market as to whether it’s a phone or a laptop. At the last Digital Marketing Course in Sydney, there was much discussion on the new IPad.  It seems that people are trying to decide whether it’s a [...]

This has to be it (or the start of it), says Paul Dodson General Manager Digital Marketing Institute. For years the interface between a laptop and a phone has been missing. The smart phones can do everything that a laptop can do except the screen is too small and the laptop does everything that we [...]

Its funny how we all have a long list of things in the back of our head. I call them the things that ‘I need to get around to doing’. Well this story has finally prompted me to “get a wiggle on” as we would say in Austrtalia. Every tim I look at the analytics [...]