22% of time spent online is “Messaging, Blogging, Commenting and Liking”.(Source Nielson). It’s no wonder marketers are allocating more time to educate themselves on the best practice of social media marketing. The power of brand building and the ability to track and really understand their audience is unprecedented. The Digital Marketing Institute holds Social Media [...]

Beijing is concerned and so they should be…. with one third of the population using the Internet, the medium has become a potential platform to cause social unrest. The popularity of Social Media has meant that large volumes of people can express their opinions to anyone who will listen. In China this becomes a huge [...]

We’ve all experienced, first-hand, the 6 degrees of separation theory. A recent study has turned the theory into fact when it comes to Twitter! The power of this Social media medium is worth understanding. The Digital Marketing Institute covers Social Media as one of the most powerful mediums for brand promotion. Learn more about the other [...]

Sensis has spent millions in an experiential campaign in an attempt to convince people that the yellow pages is still a useful search ‘tool’.  Can you believe it! 
SOURCE: THE AUSTTRALIAN: MORE than 8000 people got a free pizza courtesy of Yellow Pages over the past two weeks as part of a multi-million-dollar marketing campaign that [...]

So in our Digital Marketing Training when we talk about email marketing as being a powerful ‘Social Media’ channel, many candidates are shocked that we are not ranting on about sexy buzz words like Twitter or Face Book. Another example of clever Social Media is AMAZON Books. When you buy a book you are immediately [...]

Keeping information we send to customers and prospects personal and relevant is essential for big and small businesses today. Digital Marketing Training explains in detail the importance of Digital Mediums, why they need to be included in the marketing budget and how to use them effectively.
SOURCE IBTIMES.COM : In a landmark move hailed as a [...]

Hundreds and thousands of people tweet daily. Would you like to discover how to utilise social networks such as Twitter and Facebook to optimise your business? At the Digital Marketing Institute, we run a leading internet marketing course in Sydney, Melbourne & Brisbane. From 1 day seminars on social media to a 3 day boot camp [...]

Twitter is using it’s own voice…  In Twitter’s bid for expansion will it push out the developers it uses for it’s apps? Will Twitter itself build it’s own apps in the future instead of using these developers? By attending a digital marketing course in Sydney you will learn how to use social media to market your [...]

When everything old is new again – is Rupert losing his grip on today’s youth market? Social media is big business, and we discuss this in depth at our Sydney course on digital marketing.
Source – smh.com.au - Rupert Murdoch’s social networking website MySpace is planning a Spring relaunch to try to win back users from rival [...]

Marketing on the internet has never been more accessible and it has never been easier. Having said that, we now have an entirely new set of rules to play by. During the first 10 years of the internet, the rules were simple and the rules were mostly about what you were not allowed to do. [...]

Marketing the internet can be as difficult a job as marketing ON the internet says Paul Dodson, General Manager Digital Marketing Institute. Internet marketing, often referred to as digital marketing enables a ‘classically trained’ marketer to engage with your customers online.
Facebook (says Paul) can be a ‘red herring’ for marketers. I regularly have marketers coming [...]

Perhaps I am missing something here but…… SO WHAT ! Google is search, Facebook is social. The very reason that a person jumps onto Google is vastly different to the reason they jump on Facebook. Its a bit like saying that more people walked between Castle Hill and Sydney this year than learned how to [...]

The US government has made a crucial step closer to catching the hackers who attacked the search engine mega-house, Google last year.
I always find these stories interesting as they reinforce the need for (what is termed as) ‘Cloud Computing’. What I mean by cloud computing is that all of your files, templates. presentations etc are [...]

Whilst the number of applications available on Smartphones appears to be rapidly increasing, Apple it seems, is determined to not let things get out of control, especially in regards to racy applications. In a move to ensure their brand remains ’squeaky clean’, Apple have decided to place a ban on applications featuring scantily clad women wearing suggestive outfits [...]

Facebook has been asked how they will prevent cyber vandals from attacking its social networking site and posting vugar and distastful posts, photos and video in the future after an online memorial page was hijacked by members of website 4chan, who then posted disgusting images on the page created for a murdered schoolboy. The social [...]

Here is an example of how important it is to understand the digital marketing world, and in particular, social networking sites and how they can so easily be used to transfer unauthorized information from one party to another. NSW school students are using popular online social areas such as Facebook to swap tips on hacking [...]

It seems Google Buzz may not have got away with their privacy blunder scot free. The Electronic Privacy Information Center filed a complaint only days after Google launched the new social networking service last week. The issue surrounds Google automatically creating public ‘circles of friends’ for users based on who they are in most frequent [...]

Despite Skype’s popularity gaining momentum with the internet world, VOIP technology is still experiencing fairly strong resistance from numerous mobile phone operators. Many operators are still of the opinion that Skype and other internet telephony providers are nothing more than freeloaders stealing their customers. Attitudes are slowly changing though. It’s a difficult area of internet [...]

A group of the top telecommunication providers across the globe, including Vodafone and Orange, have decided to unite and take on Apple and their tightening grip on the mobile apps market. Whilst some are sceptical, namely Google, the group called the Wholesale Applications Community aims to create applications that can be used regardless of device or [...]

Despite implications that Google’s new social network, Buzz may be a success, Google has experienced severe backlash from Gmail account holders since its introduction late last week, the main issue relating to privacy concerns. As a result, Google has had to make adjustments relating to the circle of friends service offered so that it will only suggest rather automatically adding people from [...]

As Google aims to push the industry into providing faster and cheaper internet access, it is evident that the information revolution has changed the way business is conducted. Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director [...]

As businesses are ‘jumping ship’ to join the smart phone revolution, “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. Mr Paul Dodson is the General Manager of the Digital Marketing Institute that run regular digital marketing courses in Sydney. At the Digital marketing [...]

Google, the world’s top search engine, might close down its Chinese-language google.cn website after a series of China-based cyber attacks. While Google ponders over whether it will cater for China’s censorship requests, the Digital Marketing Institute will assist in marketing your business successfully by finding the right channels. “This is the basis of our teachings [...]

As search engines such as Google continues to expand its channels by turning to the fashion industry, the Digital Marketing Institute run a range of courses from 1 day seminars on social media to a 3 day boot camp and on to an 8 week evening diploma training courses that identify these digital marketing channels. Inquire now. [...]

Another bite for Apple as they continue to shine in the lime light when the A4 chip was revealed as their own. As Apple continue to expand their hardware platforms, the Digital Marketing Institute Australia offer a range of courses from 1 day seminars on social media to to a 3 day boot camp and on to an 8 week evening [...]

While companies such as Nokia continually improve their computing centres, the Digital Marketing Institute understand that digital marketing is the way of the future. We offer comprehensive internet marketing training courses that include digital marketing training course elements of smart phones. Offering a range of courses from 1 day seminars on social media to a 3 day boot camp and [...]

Farmville has had a sizeable impact to the consumer market recently after sending millions of Valentines virtual gifts. “Understanding new marketing channels is the basis of our teachings at our online marketing course in Sydney” says Paul Dodson – General Manager, Digital (or online marketing training) is key to closing the gap between classical marketing & digital marketing. An [...]

As sociologists grapple with working out which kind of news travels fastest (good or bad) in the online world, the Digital Marketing Institute run a range of courses that uncover these marketing channels. Discovering the right marketing channels will improve the success of businesses around the world. We offer courses that range from 1 day seminars [...]

While companies such as Ebay continue to develop their market research to compete in the internet market, the Digital Marketing Institute Australia offer comprehensive internet marketing training courses which include internet marketing training course elements of Ebay as well as other marketing channels. The next course in Sydney commences on March 15th and covers all aspects of internet [...]

As Facebook continually innovate their social networking platform, the Digital Marketing Institute assist in finding the right channels that will assist in marketing your business successfully. “This is the basis of our teachings at the internet marketing training course in Sydney” says Paul Dodson – General Manager, Digital (or online marketing training) is key to closing [...]

The information revolution has changed the way business is conducted.  Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a range of internet marketing courses [...]

The information revolution has changed the way business is conducted.  Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a range of online marketing courses [...]

In an effort to allow individuals and organisations to run computing tasks and internet services remotely, Microsoft Corporation offered the American Scientific Researches access to its cloud computing systems. Digital marketing training is a must” says Paul Dodson, General Manager of the Digital Marketing Institute of Australia, not because marketers don’t know how to market, and not [...]

The great e-book war has already begun as Amazon upgrades its electronic book reader. Would you like to discover how to utilise technology such as the Kindle or iPad to optimise your business? “Its about integrating technology with your customers” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a [...]

A round of applause has gone up around Australia & around the world for freedom of the internet. This case has been watched closely by internet providers around the world. The Internet marketing training courses in Sydney cover off many aspects of SEO and blogging is a key component to effective SEO and dissemination of [...]

It’s an Apple world as millions of individuals continue to use the iPhone as the numbers of applications grow. Finding the right channels will assist in marketing your business successfully, this is the basis of our teachings at the internet marketign training course in sydney, says Paul Dodson – General Manager, Digital (or online marketing [...]

As doctor/patient relationships expand into the digital world of texting. Finding the right channels will assist in marketing your business successfully. A digital marketing training course, otherwise known as an internet marketing course, are the key to closing the link between classically trained marketing people and the digital world. At the Digital Marketing Institute, we run a [...]

While the iPad has created excitement in the publishing world, the Digital Marketing Institute Australia provide a comprehensive internet marketing course. The next digital training course in Sydney commences on Feb 15th and covers all aspects of internet marketing. Inquire now about our comprehensive internet marketing training course in Sydney, Melbourne, Brisbane & Perth.
Source by SMH: WHAT we know [...]

The great thing about the digital age is that a day is a long time. Only yesterday, Google was on its way out – Murdoch and Bing were the future of search. Oh how life changes, hence the need to truly understand why we DO NOT seek university accreditation for our Digital Marketing Institute Diploma Course [...]

It’s coming, music in the clouds. I am always reluctant to make predictions in the digital marketing training but perhaps Google will knock Apple off the entertainment pedestal – Remember some time back I discussed Google Chrome during our digital marketing training blog, well look here – Chrome and the cloud of music…… does not [...]