The battle between Apple and Google is an ironic one. With so many links and affiliations, they continue to war with each other over control of the Browser empire (Chrome vrs Safari) and the Mobile Empire (Android vs. iPhone). But Microsoft is the clear crusader with a convincing 52% of US browsers using their software [...]

Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid. The great thing about ‘Cloud Computing’ is that all you need is an internet connection. Typically cloud based applications do not require an infrastructure to house your information but instead you rent [...]

Firstly, some basics…a microsite operates as an auxiliary to your primary website, like a second tier and is used to promote and/or provide information on a specific product/service. Micro sites are often product specific OR customer segment specific. If you are marketing a pharmaceutical in (say) the rheumatology area, you might have several specialist customers [...]

Magic never happens without understanding how to ’smell nice for Google’. Google WebMaster for example has a ‘Diagnostic Tool’ that offers many functions, one of which is ‘content analysis’. When building or updating your website, you have to insert things called ‘meta descriptions’. These are basically flags that tell Google what your site offers or [...]

Microsoft’s Office 2010 launch is packed with surprises, the biggest being its ‘Software as a Service’ feature.  In combination with their desktop software they are offering web applications that will sit in the cloud. This is a nesessary move for Microsoft to compete against Google’s web app offerings. Businesses today want applications that will enable [...]

Electronic clutter – it’s  ironic that we use technology to things easier yet with so many ’systems’ we end up getting confused and cluttered. A few helpful tips however can put the convenience and efficiency back into the technology we use. We are fortunate to have helpful syncronization tools for example that enable one system [...]

It’s had to argue that Cloud Computing is not going to be the way of the future – it makes too much sense. Especially when Google goes up against Microsoft and competing in the software applications market. The ‘experiment’ is called Chrome OS and delivers the Internet in seconds and accesses software in the cloud. Digital Marketing [...]

Gadget lovers will be jumping online first thing Monday when the much-anticipated iPad opens for pre-order business. Prices revealed today for the iPad are between $629 and $1049. Launching in Australia at the same time will be the iBookstore. Understanding how different digital mediums can be used for consumers requirements is covered in the Digital [...]

It appears everyone is placing bets on Mobile technology. HP has used surplus cash to purchase Palm in a move to strengthen their presence in the mobile device market and other areas. Digital Marketing Courses teach how to cover all bases when it comes to digital mediums.
SOURCE: THE AUSTRALIAN The purchase gives HP control of [...]

You heard it here first – Apple make it easy for app developers to use mobile phone apps for advertising grabs – Apple announce their new operating system and catapult themselves higher on that online advertising platform…  A speaker was heard at a recent digital marketing training course in Sydney and Melbourne describing how website [...]

Hundreds and thousands of people tweet daily. Would you like to discover how to utilise social networks such as Twitter and Facebook to optimise your business? At the Digital Marketing Institute, we run a leading internet marketing course in Sydney, Melbourne & Brisbane. From 1 day seminars on social media to a 3 day boot camp [...]

Life’s good in the big pond…  LG have entered into a partnership with BigPond to share videos on LG’s brand new web linked tvs. Is there anywhere left that can’t we connect to the net?  Seminars on digital marketing courses in Sydney, Melbourne & Brisbane investigate the future of video and how it will [...]

It appears all is not well in the Tax Office – their new and expensive online system is holding up the payments, not slowing them down.  Perhaps a bit of forward planning might have helped?  Those attending seminars in Sydney on digital training expressed interest in how online systems effect their profit margins.
Source – [...]

Apple are exercising great control over what other developers can publish on their own programs. Apple are surely dominating the market here and locking out Adobe for Apple’s own ever expanding web presence. Training courses in digital marketing will assist you with your online marketing queries.
Source – NY Times - As it previewed the new version [...]

The day has finally come. Up until recently a Mac was owned by a grungy poor artist. Not any more and when Rupert Murdoch says he wants an iPad… well lets just say criminal activity will always follow the well heeled.
Source: NY Times – In this week’s Tech Talk podcast, Bettina Edelstein examines the iPhone [...]

This has to be it (or the start of it), says Paul Dodson General Manager Digital Marketing Institute. For years the interface between a laptop and a phone has been missing. The smart phones can do everything that a laptop can do except the screen is too small and the laptop does everything that we [...]

During one of the digital marketing courses in Sydney, we recently conducted a case study on the South African digital economy. Many people think that the South African economy is in free fall because of the crime and employment policies, but is it ? In late 2008 a PR company sent a (small) 2 MB email [...]

You just have to LOVE the Apple business model. They don’t have to worry about silly stuff like this (New Windows phones won’t run current apps). Why, because they make their own hardware for it to run on. I have no doubt that someone will have a good laugh at my expense some day but [...]

Whilst the number of applications available on Smartphones appears to be rapidly increasing, Apple it seems, is determined to not let things get out of control, especially in regards to racy applications. In a move to ensure their brand remains ’squeaky clean’, Apple have decided to place a ban on applications featuring scantily clad women wearing suggestive outfits [...]

As the Smartphone revolution continues to run riot, it seems the new Windows Phone 7 may make its mark on the enterprise world after all. And whilst the Blackberry is the market leader, the challenge now is to see who will step up to rival for first place. With the world all a flutter for the seemingly [...]

Facebook has been asked how they will prevent cyber vandals from attacking its social networking site and posting vugar and distastful posts, photos and video in the future after an online memorial page was hijacked by members of website 4chan, who then posted disgusting images on the page created for a murdered schoolboy. The social [...]

Here is an example of how important it is to understand the digital marketing world, and in particular, social networking sites and how they can so easily be used to transfer unauthorized information from one party to another. NSW school students are using popular online social areas such as Facebook to swap tips on hacking [...]

Despite Skype’s popularity gaining momentum with the internet world, VOIP technology is still experiencing fairly strong resistance from numerous mobile phone operators. Many operators are still of the opinion that Skype and other internet telephony providers are nothing more than freeloaders stealing their customers. Attitudes are slowly changing though. It’s a difficult area of internet [...]

As Google aims to push the industry into providing faster and cheaper internet access, it is evident that the information revolution has changed the way business is conducted. Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director [...]

As businesses are ‘jumping ship’ to join the smart phone revolution, “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. Mr Paul Dodson is the General Manager of the Digital Marketing Institute that run regular digital marketing courses in Sydney. At the Digital marketing [...]

Google, the world’s top search engine, might close down its Chinese-language google.cn website after a series of China-based cyber attacks. While Google ponders over whether it will cater for China’s censorship requests, the Digital Marketing Institute will assist in marketing your business successfully by finding the right channels. “This is the basis of our teachings [...]

As search engines such as Google continues to expand its channels by turning to the fashion industry, the Digital Marketing Institute run a range of courses from 1 day seminars on social media to a 3 day boot camp and on to an 8 week evening diploma training courses that identify these digital marketing channels. Inquire now. [...]

Another bite for Apple as they continue to shine in the lime light when the A4 chip was revealed as their own. As Apple continue to expand their hardware platforms, the Digital Marketing Institute Australia offer a range of courses from 1 day seminars on social media to to a 3 day boot camp and on to an 8 week evening [...]

While companies such as Nokia continually improve their computing centres, the Digital Marketing Institute understand that digital marketing is the way of the future. We offer comprehensive internet marketing training courses that include digital marketing training course elements of smart phones. Offering a range of courses from 1 day seminars on social media to a 3 day boot camp and [...]

Farmville has had a sizeable impact to the consumer market recently after sending millions of Valentines virtual gifts. “Understanding new marketing channels is the basis of our teachings at our online marketing course in Sydney” says Paul Dodson – General Manager, Digital (or online marketing training) is key to closing the gap between classical marketing & digital marketing. An [...]

Although some are unhappy with YouTube’s attempt to set parental controls on its platforms, YouTube continues to be the leader in the video world. The Digital Marketing Institute Australia offer comprehensive digital marketing training courses which include digital marketing training course elements of YouTube as well as other marketing channels. The next course in Sydney commences on [...]

As sociologists grapple with working out which kind of news travels fastest (good or bad) in the online world, the Digital Marketing Institute run a range of courses that uncover these marketing channels. Discovering the right marketing channels will improve the success of businesses around the world. We offer courses that range from 1 day seminars [...]

While companies such as Ebay continue to develop their market research to compete in the internet market, the Digital Marketing Institute Australia offer comprehensive internet marketing training courses which include internet marketing training course elements of Ebay as well as other marketing channels. The next course in Sydney commences on March 15th and covers all aspects of internet [...]

As Facebook continually innovate their social networking platform, the Digital Marketing Institute assist in finding the right channels that will assist in marketing your business successfully. “This is the basis of our teachings at the internet marketing training course in Sydney” says Paul Dodson – General Manager, Digital (or online marketing training) is key to closing [...]

The information revolution has changed the way business is conducted.  Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a range of internet marketing courses [...]

The information revolution has changed the way business is conducted.  Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a range of online marketing courses [...]

In an effort to allow individuals and organisations to run computing tasks and internet services remotely, Microsoft Corporation offered the American Scientific Researches access to its cloud computing systems. Digital marketing training is a must” says Paul Dodson, General Manager of the Digital Marketing Institute of Australia, not because marketers don’t know how to market, and not [...]

As Google Chrome change the future of web browsing, the Digital Marketing Institute offer a top class internet marketing course. Finding the right channels will assist in marketing your business successfully. “This is the basis of our teachings at the internet marketign training course in sydney” says Paul Dodson – General Manager, Digital (or online marketing training) [...]

The great e-book war has already begun as Amazon upgrades its electronic book reader. Would you like to discover how to utilise technology such as the Kindle or iPad to optimise your business? “Its about integrating technology with your customers” says Paul Dodson, Managing Director of the Digital Marketing Institute Australia. At the Digital Marketing Institute, we run a [...]

It’s an Apple world as millions of individuals continue to use the iPhone as the numbers of applications grow. Finding the right channels will assist in marketing your business successfully, this is the basis of our teachings at the internet marketign training course in sydney, says Paul Dodson – General Manager, Digital (or online marketing [...]