I am not sure whether this means Video is here to stay  OR Jim Beam are throwing good money after bad. Of course we have to look at the Advert in question and what demographics they are targeting, but the reality is that traditional TV is going south in terms of advertising dollars. The reason [...]

How does the phrase go. “You can’t stop a freight train by standing in front of it” Well climb on board because that is exactly what Intel and Sony have done, and fair play to them for seeing where the future is….. back in our lounge room, where we all grew up, around the “TV”.
Google [...]

Another good reason to have as much of your content in video format was again demonstrated (see story below). It’s important to appreciate that video is the preferred method of receiving information. But It’s not as simple as slapping a couple of YouTube videos at the bottom of your website or your EDM. I attended [...]

Whilst the number of applications available on Smartphones appears to be rapidly increasing, Apple it seems, is determined to not let things get out of control, especially in regards to racy applications. In a move to ensure their brand remains ’squeaky clean’, Apple have decided to place a ban on applications featuring scantily clad women wearing suggestive outfits [...]

As the Smartphone revolution continues to run riot, it seems the new Windows Phone 7 may make its mark on the enterprise world after all. And whilst the Blackberry is the market leader, the challenge now is to see who will step up to rival for first place. With the world all a flutter for the seemingly [...]

Facebook has been asked how they will prevent cyber vandals from attacking its social networking site and posting vugar and distastful posts, photos and video in the future after an online memorial page was hijacked by members of website 4chan, who then posted disgusting images on the page created for a murdered schoolboy. The social [...]

It seems Google Buzz may not have got away with their privacy blunder scot free. The Electronic Privacy Information Center filed a complaint only days after Google launched the new social networking service last week. The issue surrounds Google automatically creating public ‘circles of friends’ for users based on who they are in most frequent [...]

A group of the top telecommunication providers across the globe, including Vodafone and Orange, have decided to unite and take on Apple and their tightening grip on the mobile apps market. Whilst some are sceptical, namely Google, the group called the Wholesale Applications Community aims to create applications that can be used regardless of device or [...]

As Google aims to push the industry into providing faster and cheaper internet access, it is evident that the information revolution has changed the way business is conducted. Transactions have increasingly taken place via digital electronic activities obtained via the Internet. “Integrating technology with your customers is what it’s all about” says Paul Dodson, Managing Director [...]

Now there is a great story – the very reason why companies should tell the truth on the web, ther eare several hundred million consumers willing to shed light on your lies if you do not.
This is a key function of the internet marketing courses in Sydney in 2010 says Mr Paul Dodson, General Manager [...]