There is little doubt that the Apple iPad will one day meet its match, says Paul Dodson, Lecturer at Sydney’s Digital Marketing Training course (DMI), when that day will be is anyones guess. For now we will see technologies come and go and new comers like the Amazon Kindle will do their best to capture [...]

22% of time spent online is “Messaging, Blogging, Commenting and Liking”.(Source Nielson). It’s no wonder marketers are allocating more time to educate themselves on the best practice of social media marketing. The power of brand building and the ability to track and really understand their audience is unprecedented. The Digital Marketing Institute holds Social Media [...]

Now more then ever marketers are using YouTube as a component of integrated display campaigns that run across the web. Advertisers want to measure more than just click-throughs and impressions, they want to know what the lasting brand impression is and the conversion rates. YouTube continues to improve its offering. This week it added a [...]

As YouTube comes up to its 5th birthday it celebrates over 2 Billion videos watched per day. YouTube is THE global digital TV.  Digital Marketing Training explains how businesses can prolong a ad campaign by having a digital presence on YouTube, FaceBook or Twitter. 
SOURCE SMH: ”Whether you were an aspiring filmmaker, a politician, a proud parent, or someone [...]

Google India are using You Tube as the vehicle for broadcasting sporting events. Improved broadband and technology has meant people can view sports from anywhere! Media Buyers are excited with Google’s plans to grow this area. At the Digital Marketing Courses in Sydney, you learn about the various digital mediums available for advertising. Unfortunately for [...]

As more households set themselves up with fast broadband connections, the number of users watching video via the Internet is significantly increasing. At Digital Marketing Training you learn the power of digital mediums for marketing purposes. Where are your customers? Perhaps they are glued to the computer screen!
SOURCE InformationWeek: Couch potatoes are increasingly going to their [...]

On the rare occasions that I watch TV these days, I am still amazed by the number of large lumbering organisations who continue to advertise their product on ‘the box’. In the majority of cases they do not even direct a prospective consumer to a website with an offer, discount, freebie. Last week I did [...]

I am not sure whether this means Video is here to stay  OR Jim Beam are throwing good money after bad. Of course we have to look at the Advert in question and what demographics they are targeting, but the reality is that traditional TV is going south in terms of advertising dollars. The reason [...]

Another good reason to have as much of your content in video format was again demonstrated (see story below). It’s important to appreciate that video is the preferred method of receiving information. But It’s not as simple as slapping a couple of YouTube videos at the bottom of your website or your EDM. I attended [...]

3 Google executives have been found guilty of violating privacy and have been handed down suspended jail sentences. The case surrounds the posting of a video online where a boy with Downs Syndrome is shown being bullied by 4 other boys…….. Is this a classic case of “Shoot The Messenger” or is it a case [...]