DMI Training
Meet the Team
Stephan Gervois
Started his Digital career as head of 'Doubleclick' a European digital solution provider. Stephen is the Former Managing Director of 'APAC' in Australia.
Felicity Zadro
Strategic marketing & communication leader. Vice President of the International Special Events Society. Part-time academic at the University of Technology Sydney.
Mike Pritchett
A leading digital video producer, with a flair for online & social media. Mike has worked on a diverse range of projects from the 'EFFIE Award' to the 'KENYA AID Program'.
Paul Dodson
15 years pharmaceutical marketing experience. Trained in both 'classical' & 'digital' marketing. Irish born, he has brought cutting edge strategies to the Australian market.
Brad Martins
A true entrepreneur determined to push digital boundaries without all the 'geek speak'. Not a man to mince words. Built one of Sydney's most successful web development companies.
Catherine Willems
With experience across a wide range of industries, Catherine has developed an extensive portfolio in the management of digital marketing space and websites for multinational companies.
Josh Williams
Josh Williams is the CEO of an international group of companies who has achieved significant results for businesses worldwide by implementing efficient digital marketing strategies.
Charlie Gunningham
Web developing leader since 1999 who's team have developed over 200 websites and systems Australia wide.
3 Day Boot Camp (Mon To Wed)
Next Marketing Diploma – July 2012
Cost $3,170:
The course includes all aspects of current thinking and application of online marketing training, including
- Search engine optimisation (How to rank high on Google)
- Pay per click marketing (Google Adwords)
- Banner and other digital advertising
- Website architecture & design for success
- Web 2.0 technologies (What is 2.0 and implications of 3.0)
- Podcasting
- Blogging
- Social networking (and commercial implications)
- Affiliate marketing
- Email marketing (a powerful alternative to traditional mail)
- Website analytics (know your numbers – who is visiting & how often)
- Dealing with digital agencies
- Facebook (social media, expectations)
All of our lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns. They base their training on their experiences and use real life examples and case studies throughout the course.
3 days from 8:30am – 4:30pm
Sydney, Melbourne, Brisbane
The internet marketing training course is targeted to those with responsibility for developing or implementing online/digital strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers or those who would like to pursue a career in online marketing.
- How the Internet has Impacted Marketing
- Site Design and how it applies to Online Marketing
- Search Engine Optimisation
- On Page SEO, the impact of blogging on SEO, Title tags, Meta tags, Content, Site maps, etc.
- Video Optimisation
- Google Local
- Pay Per Click Marketing (focusing on Google AdWords)
- Other PPC options (including Facebook) & alternative digital advertising
- Online Display Advertising
- How to Design, Create and Implement a Digital Advertising Campaign
- Budgeting Your Campaign
- Measuring Online Advertising Campaigns
- Media Planning and working with Clients and Digital Agencies
- Blogging, Twitter, Facebook, Podcasting, RSS and how they apply to and impact digital marketing
- Using all of the Social Networking products as part of your online marketing strategy
- Email Marketing in the digital marketing mix
- How to create and implement an email marketing campaign using currently available email applications
- Email Marketing & Data Protection – the Legal Requirements
- Online PR and how to create an Online PR campaign
- Planning and Implementing Online PR Strategy
- Online Brand and Reputation Management
- Using Web Site Analytics and Google Analytics to imrpove traffic
- Overview of Google Analytics
- Using Analytics to Enhance Visitor Experience and Navigation
- Affiliate Marketing as part of the Online Marketing Mix
- Case Study with Guest Lecturer
Cost
$3,170 (incl GST) per person
For further information or to express an interest: APPLY / CONTACT US
