DMI Training
Meet the Team
Stephan Gervois
Started his Digital career as head of 'Doubleclick' a European digital solution provider. Stephen is the Former Managing Director of 'APAC' in Australia.
Felicity Zadro
Strategic marketing & communication leader. Vice President of the International Special Events Society. Part-time academic at the University of Technology Sydney.
Mike Pritchett
A leading digital video producer, with a flair for online & social media. Mike has worked on a diverse range of projects from the 'EFFIE Award' to the 'KENYA AID Program'.
Paul Dodson
15 years pharmaceutical marketing experience. Trained in both 'classical' & 'digital' marketing. Irish born, he has brought cutting edge strategies to the Australian market.
Brad Martins
A true entrepreneur determined to push digital boundaries without all the 'geek speak'. Not a man to mince words. Built one of Sydney's most successful web development companies.
Catherine Willems
With experience across a wide range of industries, Catherine has developed an extensive portfolio in the management of digital marketing space and websites for multinational companies.
Josh Williams
Josh Williams is the CEO of an international group of companies who has achieved significant results for businesses worldwide by implementing efficient digital marketing strategies.
Charlie Gunningham
Web developing leader since 1999 who's team have developed over 200 websites and systems Australia wide.
Evening Diploma
8 Week Digital Marketing Training Course (Evening Program)
Digital Marketing Evening Diploma
Next Course Starts: July 2012
Overview 
The internet plays a key part in your career. The Australian economy has shown far more resilience than initially expected. As confidence improves, so too does consumer demand. Business is looking to use digital marketing as an effective method of communicating, selling and marketing their brands in a more cost effective manner.
The digital marketing courses (8 Week Evening Diploma) have been developed by digital marketing professionals for ‘classically trained’ sales and marketing professionals or small business owners.
All our lecturers are expert practitioners in their field. The digital marketing training courses provide attendees with a comprehensive introduction to the concepts and application of digital marketing. We introduce a range of innovative approaches using real life case studies and a practical face-to-face approach. This ensures students understand the theory and are in a position to apply this in their own business.
Course Overview
The online marketing training diploma course includes all aspects of current thinking and application of online marketing, including:
- Digital integration & search engine optimisation
- Pay per click marketing (Google Adwords)
- Digital banners and other digital advertising
- Website digital architecture & design
- Web 2.0 technologies (What is web 2.0 and the impact of 3.0)
- Podcasting
- Blogging
- Digital networking, profiling & social media training
- Affiliate marketing
- Email marketing as a powerful alternative to traditional mail
- Website analytics – know your stats
- Dealing with digital agencies
- Facebook & social media implications
- Twitter & social media implications
Upon completion of this training course, participants will have an understanding of the essential concepts required to develop a career and/or brand strategy for their product or service in online marketing world.
Lecturers
All our lecturers are professionals in the digital marketing sector, running and delivering online marketing campaigns. They base their training on their experiences and use real life examples and case studies throughout the face-to-face course.
Duration
8 Weeks (1 evening per week) 6:30pm – 9:30pm
Venue
Sydney, Melbourne, Brisbane
Who Should Attend
The online marketing training course is targeted to those with responsibility for developing or implementing aonline/digital strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers or those who would like to pursue a career in online marketing.
Course Structure
Week 1
- How the Internet has Impacted Marketing
- Site Design and how it applies to Online Marketing
- Search Engine Optimisation – Part 1
- On Page SEO, the impact of blogging on SEO, Title tags, Meta tags, Content, Site maps, etc
Week 2
- Search Engine Optimisation – Part 2
- Off Page SEO, the importance of developing a digital footprint, Link Building and Developing a Linking Strategy, etc
- Pay Per Click Marketing (focusing on Google AdWords) – Part 1
Week 3
- Pay Per Click Marketing (focusing on Google AdWords) – Part 2
- Other PPC options, alternative digital advertising, etc
Week 4
- Using Website Analytics to improve traffic and user navigation
- Email Marketing in the digital marketing mix
- Email Marketing & Data Protection – the Legal Requirements
Week 5
- Blogging, Podcasting, RSS and how they apply to and impact digital marketing
- Using Social Networking as part of the online marketing mix
Week 6
- Online PR and how to create an Online PR campaign
- Planning and Implementing Online PR Strategy
- Online Brand and Reputation Management
Week 7
- How Web Site Architecture can affect Online Success
Week 8
- Online Display Advertising – Create, Implementing and Measure Online Advertising Campaigns
- Affiliate Marketing as part of the Online Marketing Mix
- Media Planning and working with Clients and Digital Agencies
- Case Study with Guest Lecturer
Assessment
The Executive Education Program Certificate is awarded to participants on successful completion of a Digital Marketing Assignment. The assignment will have a written component, giving students the opportunity to demonstrate their understanding of digital marketing and how this knowledge can be applied.
Costs
$3,995 (incl GST) per person
For further information or& to express an interest: CONTACT US / APPLY
The Importance Of Digital Marketing
