DMI Training
Meet the Team
Stephan Gervois
Started his Digital career as head of 'Doubleclick' a European digital solution provider. Stephen is the Former Managing Director of 'APAC' in Australia.
Felicity Zadro
Strategic marketing & communication leader. Vice President of the International Special Events Society. Part-time academic at the University of Technology Sydney.
Mike Pritchett
A leading digital video producer, with a flair for online & social media. Mike has worked on a diverse range of projects from the 'EFFIE Award' to the 'KENYA AID Program'.
Paul Dodson
15 years pharmaceutical marketing experience. Trained in both 'classical' & 'digital' marketing. Irish born, he has brought cutting edge strategies to the Australian market.
Brad Martins
A true entrepreneur determined to push digital boundaries without all the 'geek speak'. Not a man to mince words. Built one of Sydney's most successful web development companies.
Catherine Willems
With experience across a wide range of industries, Catherine has developed an extensive portfolio in the management of digital marketing space and websites for multinational companies.
Josh Williams
Josh Williams is the CEO of an international group of companies who has achieved significant results for businesses worldwide by implementing efficient digital marketing strategies.
Charlie Gunningham
Web developing leader since 1999 who's team have developed over 200 websites and systems Australia wide.
Social Media
1 Day Seminar (Monday’s)
Digital Marketing Social Media Seminar
Next Seminar: July 2012
Overview
Today it is no longer enough to have a website to have an online presence. Nor is it enough to just build several social media pages like Twitter, Facebook, YouTube etc. There must be method to your approach. You have to ask, “Why am I building this, where are my customers and will this help me get closer to my customers?”
Social media became the buzz word in 2009 and this continues well into 2010. The corporate world (with a number of RARE exceptions) tend to make little if any money out of social media simply because they view social media as a channel in isolation. For example, the process of optimising your website can be significantly enhanced by the use of social media platforms.
Directing the right customer (or prospect) to your business can be significantly enhanced by the right combination of channels, only one of which is social media. This is what you will learn at the 1 day seminar on social media. The digital marketing training course in Sydney, Melbourne and Brisbane offers the latest approaches, thinking and techniques from Europe and the US.
It is also important to note that across all of our digital marketing training courses, we spend considerable time explaining what the digital channels are and are not. It is critical that candidates understand that a digital marketing training course is simply a process where we teach candidates what each of the key channels are and how these channels can be integrated into your business model or brand plan.
Course Content
The course includes all aspects of current thinking and application of social media training, including
- Blogging
- Podcasting
- RSS
- Social Networking
- Planning & Implementing online PR
- Online brand and reputation management
- Online brand loyalty – what is it ?
- Facebook (Social Media, Expectations)
Upon completion of this training course, participants will have an understanding of the essential concepts required to develop and integrate a social media strategy for their product or service in the online marketing world.
Lecturers
All of our lecturers are professionals in the Digital Marketing sector, running and delivering online marketing and social media campaigns. They base their training on their experiences and use real life examples and case studies throughout the face-to-face course.
Duration
1 Day Seminar – 8.30am to 4.30pm
Venue
Sydney , Melbourne, Brisbane
Who Should Attend
The Social Media Training Course is targeted to those with responsibility for developing or implementing online/digital social and PR strategy, including senior management, marketing managers, communication specialists, webmasters and PR Managers or those who would like to a pursue a career in digital marketing.
Cost
$1,150 (incl GST) per person
For further information or to express an interest: APPLY / CONTACT US