Digital News

There is little doubt that the Apple iPad will one day meet its match, says Paul Dodson, Lecturer at Sydney’s Digital Marketing Training course (DMI), when that day will be is anyones guess. For now we will see technologies come and go and new comers like the Amazon Kindle will do their best to capture [...]

Call me a cynic but I wonder what the motives are behind this article. My understanding is that the iPad is a roaring success – certainly in terms of market share and when it comes to a “tablet friendly operating system”…. I don’t know about everyone else but I can load iTunes onto the PC [...]

The battle between Apple and Google is an ironic one. With so many links and affiliations, they continue to war with each other over control of the Browser empire (Chrome vrs Safari) and the Mobile Empire (Android vs. iPhone). But Microsoft is the clear crusader with a convincing 52% of US browsers using their software [...]

22% of time spent online is “Messaging, Blogging, Commenting and Liking”.(Source Nielson). It’s no wonder marketers are allocating more time to educate themselves on the best practice of social media marketing. The power of brand building and the ability to track and really understand their audience is unprecedented. The Digital Marketing Institute holds Social Media [...]

Now more then ever marketers are using YouTube as a component of integrated display campaigns that run across the web. Advertisers want to measure more than just click-throughs and impressions, they want to know what the lasting brand impression is and the conversion rates. YouTube continues to improve its offering. This week it added a [...]