Digital News

22 Percent of Internet Time Is Social, Nielsen Says: Digital Marketing Training

June 24th, 2010

22% of time spent online is “Messaging, Blogging, Commenting and Liking”.(Source Nielson). It’s no wonder marketers are allocating more time to educate themselves on the best practice of social media marketing. The power of brand building and the ability to track and really understand their audience is unprecedented. The Digital Marketing Institute holds Social Media seminars for people wanting to understand the potential of this medium.

SOURCE NYTimes: Nielsen published statistics on Tuesday saying that people spend one in every four and a half minutes of their online time on a social network or blog. In the aggregate, Web users spend a total of 110 billion minutes on social Web sites and blogs each month.

The study says that this is the first time social networks or blogs are “visited by three-quarters of global consumers who go online.” This number has also increased 24 percent since the same time last year. In addition, Web users spent almost six hours during the month of April on social sites, versus 3 hours, 30 minutes during April of last year.

The most popular social brands online are Facebook and YouTube. In Brazil, the list includes Orkut, a social networking site owned by Google.

Last week, comScore reported that Web users were watching 13 billion videos on YouTube a month. Facebook also said that its users were watching 2 billion videos each month.

According to the Nielsen report, Facebook managed to steal the show in terms of global time spent online. Its nearly half a billion users spend six hours a month there. Facebook also proved to be the most popular social site in Italy. Two-thirds of Italian Web users visit the site each month….READ WHOLE ATRICLE

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