Digital News

There is little doubt that the Apple iPad will one day meet its match, says Paul Dodson, Lecturer at Sydney’s Digital Marketing Training course (DMI), when that day will be is anyones guess. For now we will see technologies come and go and new comers like the Amazon Kindle will do their best to capture some market share. The main benefit to the iPad is that it is linked to your Mac Book, iPhone, contact list, Mobile Me cloud and of course the ubiquitous App Store. This is where customers are right now, not on the iPhone, but on a piece of hardware that allows them to buy stuff on the cloud – They just need a piece of hardware to do that. Meeting your customers online is KEY to successful digital marketing integration and is one of the main principals thought during Sydney’s digital marketing training course’s in 2012.

SOURCE: Amazon made a huge announcement Wednesday —four new devices including the Kindle Fire, an Android tablet and a new Web browser that takes a whole different approach to the mobile Web. The big shocker of the day was Amazon’s pricing: the cheapest Kindle now starts at $79, and the new Kindle Touch (as long as you tolerate ads) costs $99 for a WiFi version and $149 for a Kindle that will hook into the 3G network.

Pre-orders for the new Kindles are already live; they will ship on Nov. 21. And then there’s the Fire. Before Amazon’s event, people had been hoping against hope that the Fire would come in under $300, maybe to $250. When Bezos announced that the Fire would be $199, there was an audible gasp from the crowd. Compared to the $499 (and up) iPad or even the $249 Nook Color from Barnes and Noble, the Fire’s unbelievably cheap.